5+ day, 15+ hour ago   (752+ words) I once reported to a CEO who urged me to “copy insurgent brands” because, he claimed, they launch products with bold claims, generate attention from influencers, and their campaigns effortlessly go viral (He wished!). But it’s false to assume their…...

1+ week, 3+ day ago   (165+ words) In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, chief communications officer at Yahoo;…...

1+ week, 3+ day ago   (561+ words) A Talker News survey from 2024 found that 71% of us put off chores, and 76% of us feel guilty about it. Lowe’s has a potential solution. On Thursday Sept. 3, the home improvement chain is reviving “Earn Your Sunday,” a campaign first rolled…...

1+ week, 4+ day ago   (185+ words) Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming one of the latest members of our 2026 Brand Genius class....

1+ week, 5+ day ago   (312+ words) The automotive industry often carries a heavy burden of consumer stress and historical friction, yet some brands find success by leaning into honesty as a core identity. Success in this space is characterised by a commitment to showing up where…...

1+ week, 5+ day ago   (198+ words) A few years ago, a partnership between SAS and Liverpool FC (LFC) might have seemed an odd fit. Yet, last year, the data analytics provider signed on as the Premier League soccer club’s official AI marketing automation partner. This summer,…...

1+ week, 6+ day ago   (191+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Cheez-It is entering a new creative era with a campaign that highlights the…...

1+ week, 6+ day ago   (181+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Now that brands have woken up to the value of sports, more are…...

2+ week, 5+ day ago   (196+ words) Big brands can be expected to mismanage a product launch or a campaign now and again, but the past two weeks have produced three especially egregious examples of marketing tone deafness—and that’s being generous. Neutrogena responded to Hayden Panettiere’s…...

2+ week, 5+ day ago   (174+ words) What if purpose and performance weren’t mutually exclusive while building a brand? In this episode of Adspeak by ADWEEK, host Audrey Kemp brings together R. Ethan Braden, VP and CMCO at Texas A&M University, and Tyler Merrick, founder and…...