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Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.", Breaking News in Advertising, Media and Technology
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News
Established Brands Should Learn From Insurgents Without Trying to Become One
5+ day, 17+ hour ago (752+ words) I once reported to a CEO who urged me to “copy insurgent brands” because, he claimed, they launch products with bold claims, generate attention from influencers, and their campaigns effortlessly go viral (He wished!). But it’s false to assume their…...
How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture
1+ week, 3+ day ago (165+ words) In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, chief communications officer at Yahoo;…...
Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money Back
1+ week, 3+ day ago (232+ words) Red-light therapy brand Rouge Care is crediting AI agents with a fivefold return on ad spend. The direct-to-consumer brand spent $25,000 on CTV ads and drove over $125,000 in attributable sales for an awareness campaign that ran in the second quarter of…...
How Lowe's Turned Its NFL Sponsorship Into a Play for Gen Z
1+ week, 3+ day ago (561+ words) A Talker News survey from 2024 found that 71% of us put off chores, and 76% of us feel guilty about it. Lowe’s has a potential solution. On Thursday Sept. 3, the home improvement chain is reviving “Earn Your Sunday,” a campaign first rolled…...
Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty
1+ week, 5+ day ago (312+ words) The automotive industry often carries a heavy burden of consumer stress and historical friction, yet some brands find success by leaning into honesty as a core identity. Success in this space is characterised by a commitment to showing up where…...
Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape
1+ week, 6+ day ago (173+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Just ahead of the NFL season, BetMGM has announced that after a string…...
8 Marketer Moves to Know This Week: Wendy's, Skims, Kohl's, and More
2+ week, 2+ day ago (189+ words) Another week, another round of marketing leadership shake-ups at big brands. We’ve rounded up the U.S. and global marketing leadership moves you need to know about in the week ending August 28. — After stepping down from his post as chief marketing…...
Uber's Back-to-School Campaign Wants to Turn Gen Z Manifestations Into Reality
2+ week, 4+ day ago (264+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. The return to school is more than new stationery and a chance to…...
Fans Have More Friends: Heineken's Formula for Real-Life Connection
2+ week, 5+ day ago (265+ words) Culture moves quickly, but brands that chase every new behavior, platform or conversation, with that same speed, risk losing their way. For marketers, the harder challenge is knowing which changes genuinely belong within the brand and which ones are better…...
Purpose Meets Performance: How Brands Win Without Compromise
2+ week, 5+ day ago (174+ words) What if purpose and performance weren’t mutually exclusive while building a brand? In this episode of Adspeak by ADWEEK, host Audrey Kemp brings together R. Ethan Braden, VP and CMCO at Texas A&M University, and Tyler Merrick, founder and…...