3+ day, 16+ hour ago   (305+ words) What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of ADWEEK’s Agencies…...

5+ day, 18+ hour ago   (752+ words) I once reported to a CEO who urged me to “copy insurgent brands” because, he claimed, they launch products with bold claims, generate attention from influencers, and their campaigns effortlessly go viral (He wished!). But it’s false to assume their…...

1+ week, 3+ day ago   (165+ words) In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, chief communications officer at Yahoo;…...

1+ week, 4+ day ago   (561+ words) A Talker News survey from 2024 found that 71% of us put off chores, and 76% of us feel guilty about it. Lowe’s has a potential solution. On Thursday Sept. 3, the home improvement chain is reviving “Earn Your Sunday,” a campaign first rolled…...

1+ week, 5+ day ago   (176+ words) For the last four years, the ad industry has been figuring out and experimenting with what it can do with generative AI. Now, it’s confronting an awkward reality: limitations that lie with the technology. In August, companies faced some of…...

1+ week, 5+ day ago   (185+ words) Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming one of the latest members of our 2026 Brand Genius class....

1+ week, 5+ day ago   (312+ words) The automotive industry often carries a heavy burden of consumer stress and historical friction, yet some brands find success by leaning into honesty as a core identity. Success in this space is characterised by a commitment to showing up where…...

1+ week, 6+ day ago   (316+ words) There’s nothing more exhilarating and terrifying at the same time than a new idea. Defying expectations, making a career change to pursue a new passion, or stepping up when others remain on the sidelines begets every kind of attention—and…...

1+ week, 6+ day ago   (198+ words) A few years ago, a partnership between SAS and Liverpool FC (LFC) might have seemed an odd fit. Yet, last year, the data analytics provider signed on as the Premier League soccer club’s official AI marketing automation partner. This summer,…...

2+ week, 5+ day ago   (265+ words) Culture moves quickly, but brands that chase every new behavior, platform or conversation, with that same speed, risk losing their way. For marketers, the harder challenge is knowing which changes genuinely belong within the brand and which ones are better…...