1+ week, 5+ day ago   (909+ words) Empathy is too often considered a nice-to-have “soft” skill when hiring and training customer service professionals. But when your agents pick up the phone or join a chat, it’s because something has gone wrong for a customer. Offering them empathy…...

2+ week, 4+ day ago   (1253+ words) Whether AI delivered improved customer experience is questionable. Maybe it did. Or perhaps the knowledge-base updating, routing alteration, staff change, process redesign or seasonal demand alteration coincided with AI delivery. As AI spread along the customer journeys, it became increasingly complicated…...

2+ week, 5+ day ago   (961+ words) August 25, 2026 -- Author: John Moses -- Oura’s business is built on turning round-the-clock signals from your body into insights you can act on, so that health becomes a daily practice instead of a guessing game. When we looked at our own support…...

3+ week, 4+ day ago   (912+ words) This article examines the forces driving that redesign. It explores why the traditional cost-reduction framing is losing ground, how AI and human agents are being reconfigured into complementary roles, and what practical steps marketers and CX leaders can take to…...

4+ week, 1+ day ago   (513+ words) A customer submits a support ticket, and it gets closed within the hour. She receives a marketing email a week later welcoming her to a loyalty tier she qualified for two months ago. She calls to ask why, and the…...