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Meeting the information needs of strategic brand-side experiential marketers and event agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorshi

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eventmarketer.com > article > inside-alaska-airlines-festival-sponsorships-4-tips-for-takeoff

Inside Alaska Airlines’ Festival Sponsorships: 4 Tips for Takeoff

3+ week, 4+ day ago   (558+ words) As Alaska Airlines continues its evolution from a regional to a global carrier, and settles into its merger with Hawaiian Airlines, its experiential marketing strategy is gaining altitude. With Gen Z and millennials in mind, the brand touched down at…...