3+ day, 21+ hour ago   (270+ words) Roastbrief US Dentsu Hong Kong has partnered with yuu, Hong Kong's leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive and engage with rewards Developed as the flagship expression of yuu's refreshed brand platform,…...

5+ day, 18+ hour ago   (160+ words) Roastbrief US São Paulo, September 2026 — Trident ranks first in the competitive ranking among sponsor brands at Rock in Rio 2026, achieving a 14% Share of Voice, representing an increase of 6.6 percentage points compared to the previous period The result reinforces the…...

5+ day, 17+ hour ago   (1199+ words) Dwyer also notes that technical capability still matters, but being brilliant at operating a platform isn’t enough anymore. What becomes more valuable is judgment—understanding the client’s business, seeing the bigger picture, and identifying which lever matters most. Rohan Dwyer,…...

5+ day, 18+ hour ago   (336+ words) Roastbrief US New York, NY, September 08, 2026 -- Modern Post announces that Kelly Zdanowicz has been promoted from Senior Post Producer to Head of Production for the New York editorial roster Joining her is Veronica Ware, who now serves as Modern Postâ…...

5+ day, 18+ hour ago   (645+ words) In an era of endless scrolling, algorithmic feeds and personalized media, creating work that truly captures attention has never been more difficult. That’s one reason out of home continues to stand apart. It exists in the real world, where brands…...

5+ day, 19+ hour ago   (245+ words) Roastbrief US 25, 2026– PetSmart has named BarkleyOKRP its creative and media agency of record following a competitive review led by Pile+Co, consolidating key marketing responsibilities under one integrated agency partner BarkleyOKRP will lead strategy, creative, media, data and analytics, helping…...

6+ day, 22+ hour ago   (347+ words) KUALA LUMPUR, 7 September 2026 – Following a competitive pitch earlier this year, THE SHOUT GROUP has been appointed as Zurich Malaysia’s agency of record, launching its first brand campaign for the insurer and takaful operator, ‘Ready for every change’. The campaign evolves…...

1+ week, 4+ day ago   (252+ words) New York, NY, September 2, 2026 — Today, Crossmedia, announced the evolution of its executive team to position the business for its next era of growth. Entering its 27th year, the global independent media agency is sharpening its focus on growth, corporate strategy and…...

1+ week, 4+ day ago   (348+ words) Roastbrief US Singapore, 2 September 2026 – Tiger® Beer has launched a brand campaign that challenges conventional ideas of courage, framing it not as something extraordinary or reserved for the fearless few, but as an inner strength people already carry within Created…...

1+ week, 5+ day ago   (449+ words) Sydney – 1 September 2026: Marketing technology company Thread has today launched across Australia and New Zealand, giving marketing teams a single place to record, understand and learn from their entire marketing activity. Making sense of marketing is increasingly difficult with activity running…...