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The Hamilton Spectator
thespec.com > business > cash-hungry-college-sports-programs-are-starting-nonprofits-to-make-money-to-stay-competitive > article_961aec50-c077-5bfc-8fdb-e0c81bce9dc1.html

Cash-hungry college sports programs are starting nonprofits to make money to stay competitive

3+ week, 3+ day ago   (1047+ words) To compete in the increasingly commercialized world of college sports, programs of its size might spend more than $40 million a year on talent acquisition, revenue sharing and other costs, according to experts. But just five of Louisville’s 23 sports generate any…...