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News
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
12+ hour, 12+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
Denny's harnesses the power of a viral internet sensation in new ad
16+ hour, 4+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Europe’s €10 trillion question: Who should carry the risk, people or the State?
11+ hour, 24+ min ago (515+ words) AT the annual gathering of French business leaders in Paris on 27 August, European Commission President Ursula von der Leyen pitched the Savings and Investments Union to unlock €470bn from Europe’s “lazy” €10tn private savings for companies. The language was bound to provoke…...
With LTK integration, Coreli wants to be the homepage for creator commerce
11+ hour, 40+ min ago (560+ words) Coreli, a creator-commerce platform built for fashion, beauty, interiors and other taste-led creators, is adding an LTK integration as the link-in-bio, affiliate and creator-storefront categories continue to blur. The feature will allow creators to display both LTK and ShopMy content…...
Reddit’s New AUNZ Director Set to Make Platform “Essential” Brand Partner | LBBOnline
12+ hour, 11+ min ago (427+ words) While there has been a “fundamental shift” in how agencies and brands view Reddit, the platform’s next step across Australia and New Zealand is ensuring it is “an essential creative and strategic partner” for local advertisers. Cassie Gilbert, who was…...
Meta May Be an AI Winner After All: Morgan Stanley
11+ hour, 41+ min ago (426+ words) Morgan Stanley’s determination that Meta may win a large piece of the $30 trillion consumer AI pie buoys a firm viewed as an AI also-ran. Mark Zuckerberg is having just about as tough a year as a centibillionaire can have. Shares…...
Bridging the digital gap for older Malaysians??? Nurul Fardini Zakaria
12+ hour, 48+ min ago (1033+ words) SEPTEMBER 14 — Digital technology has become part of everyday life in Malaysia. We shop online, make payments through our phones, search for information and communicate with businesses without ever having to leave home. For many younger consumers, this has become so…...
Let’s Talk Niche Social Platforms
8+ hour, 32+ min ago (261+ words) Social media is perhaps the greatest marketing tool the internet has produced. Social media strategy, however, is the key, and it often centers on the biggest …...
Why Bigger Isn’t Always Better on Social Media
8+ hour, 32+ min ago (448+ words) When we think about social media strategy, the first platforms that usually come to mind are Instagram, TikTok, Facebook, and YouTube. These platforms …...
The New Wave ~ Contagion
13+ hour, 45+ min ago (805+ words) 1. Give us the elevator pitch – who are you and what do you do? Contagion is one of New Zealand’s few genuinely integrated agencies, bringing strategy, creative, media and digital together under one roof. We’ve always believed clients get better outcomes…...