Startups and Innovation insurers

# Insurer Type Market share (2025) AM Best
46 HippoPublicly traded insurtech founded in 2015 whose carrier, Spinnaker, writes Hippo homeowners policies and fronts programs for other MGAs; rated A- by AM Best. Digital and insurtech insurers 0.29% A- (Excellent)
47 LemonadeApp-only insurer founded in 2015 that sells homeowners, condo and renters policies online in about two dozen states; Demotech-rated, with a charity Giveback. Digital and insurtech insurers 0.27% —
51 Kin InsuranceChicago insurtech founded in 2016 that sells home insurance online and by phone in 14 catastrophe-prone states through reciprocal exchanges it manages. Digital and insurtech insurers 0.25% —
61 Homeowners of America (Porch)Irving, Texas home insurer founded in 2006, sold through independent agents; since 2025 owned by a policyholder reciprocal that Porch Group manages. Digital and insurtech insurers 0.19% —
69 Clear Blue Insurance GroupFronting carrier group launched in 2015 whose Rock Ridge Insurance Company issues the homeowners policies Openly sells through independent agents in 24 states. Program carriers and fronting insurers 0.16% A- (Excellent)
— Bamboo InsuranceUtah-based MGA founded in 2017 that writes California and Texas homeowners policies, mainly issued by Sutton National; controlled by CVC since 2025. Digital and insurtech insurers — A- (Excellent) (Sutton National Insurance Company)
— Branch InsuranceColumbus, Ohio insurtech founded in 2017 that sells bundled home and auto insurance online and through agents, mostly via its member-owned reciprocal exchange. Digital and insurtech insurers — —
— Neptune FloodThe largest U.S. private flood insurance provider, an MGA that places primary and excess flood policies with 45 insurers and reinsurers in all 50 states. Digital and insurtech insurers — —
— OpenlyBoston homeowners MGA founded in 2017 that sells HO-5 policies with guaranteed replacement cost through independent agents in 24 states. Digital and insurtech insurers — A- (Excellent) (Rock Ridge Insurance Company)
— SteadilyOnline landlord insurer founded in 2020 that sells DP-1 and DP-3 rental-property policies in all 50 states, partly through its own Demotech-rated carrier. Manufactured home and specialty dwelling insurers — —

Ranked by 2025 U.S. homeowners multiple peril direct premiums written (states and U.S. territories), from the NAIC 2025 Market Share Reports for Property/Casualty Groups and Companies. NAIC groups combine affiliated companies, so a group may sell under several brand names. Brands listed without a rank are part of a larger group or outside the top 100.